I am often asked (actually I’m not):
“— Philip, what is creativity? How is this skill expressed?”
How can we answer this question? On the one hand, creativity is perceived as something bright, unbanal, artsy, pompous, out of the box. And it's difficult to confront it, but I do.
If you look at this skill in the context of any business, product or something else, then this is the ability to find many options to move from Point A to Point B. Where Point A is our current state, and Point B is our goal. And there are a million ways to get from one point to another.
So creativity is the ability to look these ways up quickly, to be able to do it rapidly, to manage to find diametrically different paths, find actual paths, pave the way, build roads, establish transport links, create infrastructure, develop cities, fill them with life, manage consciousness, run millions, subordinate consciousness, stop wars, move continents, conquer space, stir the stars, create matter and antimatter, expand the boundaries of the universe, narrow down the boundaries of the universe, collapse, bang in a Big Bang, scatter into millions of planets, give birth to life, be a fish, be a lizard, be a dinosaur, escape from a meteorite, evolve into a monkey, get fire, create communities, be a shaman, invent religions, gather, hunt, plow the earth, sow wheat, make agrarian revolutions, industrial revolutions, create a business, shut down in office, to ask the question “What is creativity?” and answer it.
Contact:
+38 096 759 89 46
Work:
Co-Founder/Creative director - "Nahaba agency"
Creative-director - "CF Digital"
Art-director - "PROVID"
Art-director - "Havas Ukraine"
Creative designer - "TMA Ukraine" (ADV MS Groupe)
Graphic designer - "New Wave"
Awards and Festivals:
Finalist Eurobest Young Creatives Competition 2016 (Ukraine)
Finalist Young Lions Competitions Ukraine 2016
Finalist MolodiyaFestival'16
Behance galleries (illustration) 2016
Semifinalist Big Idea Creative Challenge 2017
5-th place YoungGlory 2018 (world)
Shortlist KIAF 2018
Shortlist ADC*ua 2019 x2
Shortlist KIAF 2019
Best of at Ukrainian Design: The Very Best Of 2020 x2
Bronze ADC*ua
Shortlist KIAF 2020 x2
Bronze KIAF 2020 x6
Silver KIAF 2020 x2
Best of contest KIAF 2020
Clients:
Autofinance
Bayadera group
Сarlsberg Group
CUM Kyiv
EximBANK
IDS Group
Jacobs
Jeep
Kredobank
Kyivstar
Mastercard
Milupa
Nestle
Ocean Plaza
OLL tv
OTP Bank
Pernod Ricard Ukraine
Procter & Gamble Ukraine
RB Aval
Renault
Rozetka